Heed helps you reach employees instantly and reliably, on their desktop, mobile, inbox, or through visual updates like wallpapers and lock screens. Below is a clear overview of how Heed works and how your organisation can use it.
Users & Roles
Users
Every employee who uses Heed has a user account. They can sign in from any device, desktop, mobile, or browser and receive the content you publish.
Roles
Roles determine what each user can access:
User – Receives content and interacts with alerts.
Manager – Can publish content, manage groups, and use workflows.
Admin – Full control over system configuration, permissions, and settings.
You can also create custom roles tailored to your organisation.
Groups
Groups are collections of employees you send content to.
You can create groups for departments, projects, locations, or any other structure your organisation relies on.
Groups help you:
Target content to the right employees
Reduce unnecessary alerts
Keep communication organised and efficient
All groups can be managed in the Group Browser, where you can edit members, review subscriptions, and control notification preferences.
Content
What is Content?
Content refers to anything you publish or deliver through Heed. This includes both alerts and visual updates, such as:
Desktop alerts
Mobile push notifications
Email updates
SMS alerts
Newsletters
Wallpapers
Lock screens
Screensavers
Content States
Content progresses through clear stages:
Active – New or awaiting attention.
Dismissed – Read or actioned by the employee.
Archived – Stored for reference and no longer active.
Key Features
Each piece of content can be customised with:
Expiry times – Automatically escalate, archive, or dismiss after a set period.
Recurrence – Re-show content if it hasn’t been actioned.
Colour indicators – Highlight urgency or priority.
Action buttons – Capture quick responses such as acknowledgements or choices.
Delivery Options
Content can be delivered through:
Desktop notifications
Mobile push notifications
Email
SMS
Visual updates (wallpapers, lock screens, screensavers)
Heed Desktop Client
The Heed Client for Windows and Mac ensures reliable, instant delivery of desktop content.
With the client installed, employees can:
receive desktop alerts
see updated wallpapers, lock screens, or screensavers (where supported)
access the Heed portal quickly
continue receiving content even when offline
IT teams can deploy the client across the organisation using standard enterprise tools.
Workflows
Workflows automate communication and integrate Heed with your existing platforms.
A workflow starts with a trigger, such as:
An update in ServiceNow
A scheduled time
An employee response
An inbound email
An HTTP request
It then performs one or more actions automatically.
Workflow Capabilities
Workflows can:
Publish or update content
Escalate important alerts
Send HTTP requests to other systems
Look up users, groups, or content
Run custom scripts
Integrate with systems like ServiceNow, Jira, SAP Concur, Splunk, and HR platforms
Workflows reduce manual effort, speed up communication, and ensure important processes run smoothly.